Millions of Euros are spent each year on advertising campaigns to give consumers the perception that bottled water comes from some pristine mountain spring or magical underground spring assuring purity and quality. However, sometimes bottled water can be often times little more than just tap water in a bottle.
Bottled water is split into two types spring and mineral waters. You see, the regulations that govern bottled water only require it to be as good as tap water, not better. There are no assurances, regulations or requirements that bottled water be any higher in quality than tap water, and according to some recent studies, it can be found to be of lower quality.
Because of concerns aboue the quality of tap water many consumers pay more from bottled water for the perception of higher quality, when the quality of the bottled water may not be.